Honor Privacy Policy

(Effective June 25, 2025)

Who We Are

Honor leads the world’s largest home care network with the most advanced care platform. Honor partners with home care agencies to jointly provide in-home care services to clients and is the parent company of Home Instead, Inc., the franchisor of the Home Instead® network. The Home Instead franchise network is made up of independently owned and operated franchise and master franchise businesses.

Scope of Policy

This Privacy Policy explains how Honor Technology, Inc., and its affiliates (“Honor,” “we,” “our,” “us”) collect, use, and share information about:

  • Consumers
  • Individuals represented by legal guardians or authorized agents
  • Care Professionals (“Care Pros”)
  • Employees
  • Home care partners

This policy applies to your use of Honor’s technology, websites, platforms, products, and services—whether provided directly or by authorized third parties.

Note: Home Instead, Inc. and other subsidiaries may have separate privacy policies.

This Privacy Policy does not apply to protected health information governed by HIPAA. For HIPAA-covered information, please refer to our Notice of Privacy Practices.

Additional Information for Canadian Residents

If you are located in Canada:

  • Your personal information may be stored or processed in the U.S. or other jurisdictions where data privacy laws may differ.
  • By submitting your personal data to us, you consent to its transfer outside of Canada.
  • We use contractual and other safeguards to protect your data consistent with Canadian privacy laws.
  • If you are an Ontario resident, your health information may be protected by PHIPA. In such cases, Honor acts solely as a service provider, and privacy inquiries should be directed to the relevant Home Instead franchise.

Updates for U.S. State Privacy Laws

As of 2025, in addition to California and Virginia, the following states grant residents privacy rights:

  • Colorado (effective July 1, 2023)
  • Connecticut (effective July 1, 2023)
  • Utah (effective December 31, 2023)
  • Texas (effective July 1, 2024)

Refer to our "Your Rights and Choices" section below or use our Privacy Request Form to exercise your rights. HIPAA-covered information remains governed by our Notice of Privacy Practices.

Notice of Collection of Personal Information

We may collect the following categories of personal information:

  • Identifiers
  • Personal information under Cal. Civ. Code § 1798.80(e)
  • Protected class characteristics (if provided)
  • Commercial and financial info
  • Employment-related data
  • Sensitive personal information
  • Online activity and technical data
  • Biometric and sensory data
  • Health and physical information
  • Inferences drawn from the above

Purpose of Collection:

  • Communicate with you
  • Administer our business
  • Anonymize data for research or performance
  • Enhance security and prevent fraud
  • Fulfill contracts and legal duties
  • Support care coordination and scheduling
  • Provide educational and training resources
  • Conduct analytics and innovation testing
  • Market our products and services

Consumer Consent and Choices

By using our Services or submitting your personal information, you consent to the terms of this Privacy Policy. You also confirm that you have the legal authority to provide information on behalf of any other individual whose personal data you share with us.

We may record or monitor telephone conversations for quality assurance and training purposes. By contacting us, you acknowledge and consent to such recordings.

By providing your contact details, including your email address or phone number, you agree to be contacted by Honor or its authorized service providers. This contact may occur via phone call, email, or text message, including through automated dialing systems or prerecorded messages—even if your number is registered on a Do Not Call list.

Please note: Your consent to receive these communications is not a condition of purchasing any product or receiving any service.

Managing Web Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience and support website functionality. These technologies are categorized as either essential (required for core site operations) or optional (used for analytics, advertising, and personalization).

When you first visit our website, a consent banner will appear, allowing you to opt in to the use of optional tracking technologies. These tools will only be activated if you provide your consent by clicking “Accept” in the banner.

If you opt in, third-party advertisers, search engines, and ad networks may collect information about your interactions with our website, other sites, and your devices. This information may be used to personalize and display ads across the internet.

You can manage or update your tracking preferences at any time by visiting our [Cookie Preferences] page.

You may:

  • Manage your preferences via our [Cookie Settings]
  • Use browser tools to limit tracking
  • Opt out of interest-based ads
  • Enable Global Privacy Control (GPC) signals
  • Use Google's opt-out add-ons for analytics

Browser Settings and Tracking Controls

We and our partners use local storage (also called HTML5 local storage) to remember your preferences and help deliver features on our website. Some of our partners also use this technology to collect information about your activity for advertising purposes.

You may be able to manage how your data is tracked or stored by adjusting the settings in your web browser or mobile device. For example:

  • On iOS, you can use “Limit Ad Tracking”
  • On Android, look for “Opt Out of Ads Personalization”

Many browsers also offer tools to delete or block local storage.

You can opt out of interest-based advertising from many companies by visiting the Digital Advertising Alliance website. If you see our ads on social media or other third-party websites, those platforms may also offer their own settings to limit personalized ads.

Please note: Even if you opt out of personalized advertising, you may still see ads—just not ones tailored to your interests. These ads may still be based on general factors like your location or the content of the page you're visiting.

Do Not Track and Global Privacy Control

Some browsers allow you to send a “Do Not Track” (DNT) or Global Privacy Control (GPC) signal that tells websites you don’t want your information used for tracking or targeted ads.

We honor these signals when we detect them. That means:

  • We will not collect or share information associated with your browser or device for targeted advertising when these signals are enabled.
  • If you use tools like Google’s opt-out browser add-on or GPC, we’ll treat them as a valid request to opt out of tracking.

For more information about how to manage your cookie and tracking preferences, visit our Cookie Preferences page.

Data We Collect

We collect personal information from a variety of sources to deliver and improve our services. These include:

  1. Information you provide directly: When you fill out forms, call us, email, text, or use our applications or website, we may collect:
  • Identifiers (e.g., name, postal address, phone number, email address)
  • Demographic details (e.g., age, gender, marital status, disability status)
  • Financial information (e.g., payment or insurance details, invoices)
  • Employment-related information (e.g., work history, licensure, performance)
  • Health information (e.g., medical conditions, care needs, vaccination status)
  • Sensitive personal information (e.g., government ID numbers, login credentials, geolocation data)
  1. Automatically collected data: We collect certain information using cookies, pixels, and similar technologies when you use our websites or applications, including:
  • Device and browser details
  • IP address and online identifiers
  • Website and application usage data
  • Geolocation
  1. Partner and affiliate data: We may receive data from our Home Instead franchise partners and affiliates necessary to operate and support services, such as:
  • Client care records
  • Employee onboarding data
  • Business operations metrics
  1. Other sources: We may also receive personal information from:
  • Public sources
  • Lead generation services
  • Background check providers
  • Marketing platforms

How We Use Your Information

We use personal information for business purposes, such as:

  • Providing services: Coordinating care, managing schedules, and customer support
  • Improving quality: Analyzing data and feedback to enhance services
  • Operations and HR: Processing payments, payroll, hiring, and managing staff
  • Compliance and legal: Meeting regulatory, licensure, or contractual obligations
  • Security and fraud prevention: Verifying identity and protecting systems
  • Product development: Testing features and improving platform performance
  • Marketing: Sending promotional materials where permitted by law (with opt-out options)
  • Anonymization: Aggregating or de-identifying data for analytics and research

We will also inform you if we intend to use your information for a new purpose at the time of collection and will seek your consent where required.

How We Share Your Information

We may share personal information with trusted parties for legitimate business needs:

  1. Subsidiaries and Home Care Partners: We share data necessary for care coordination, scheduling, and quality management with our affiliates, subsidiaries, and Home Instead franchise offices.
  2. Clients and Authorized Representatives: We may share relevant employment or scheduling details with clients and the facilities where they receive care.
  3. Service Providers: We share information with vendors who process data on our behalf to support operations like IT support, analytics, payment processing, and communications. These providers are contractually required to protect your data.
  4. Legal or Regulatory Authorities: We may disclose information when required by law or in response to legal requests such as subpoenas, court orders, or government investigations.
  5. Business Transactions: In the event of a merger, acquisition, bankruptcy, or asset sale, your data may be transferred to the successor entity. In such cases, use of your data will remain consistent with this policy.
  6. Third-Party Vendors (Commercial Use): We may share limited personal information (e.g., identifiers, site usage data) with third parties for advertising or marketing purposes. You may opt out of this sharing as described in the "Your Rights and Choices" section.

We do not sell or share your sensitive personal information—such as health records or government ID numbers—for unrelated purposes.

Your Rights and Choices

Depending on where you live, you may have certain rights under state or federal privacy laws. These rights generally include:

  1. Right to Know: You can ask us what personal information we have collected, used, shared, or sold about you.
  2. Right to Access: You may request a copy of your personal information in a portable format.
  3. Right to Correct: If any of your information is inaccurate or outdated, you may ask us to fix it.
  4. Right to Delete: You can request that we delete your personal information, subject to legal or operational exceptions.
  5. Right to Opt Out of Sale or Sharing: You may opt out of the sale or sharing of your personal data for targeted advertising or commercial purposes.
  6. Right to Limit Use of Sensitive Information: In states where applicable, you may limit how we use your sensitive personal information (e.g., health, precise location, ID numbers).
  7. Right to Non-Discrimination: We will not deny services or charge you different prices for exercising your rights.

How to Exercise Your Rights

You can submit a request using any of the following methods:

  • Online Privacy Request Form (linked on our website)
  • Toll-Free Phone Number: 1-855-969-6345

Before fulfilling your request, we may need to verify your identity by matching details you provide with information we maintain.

If you submit a request through an authorized agent, we may ask for proof of your authorization or a signed declaration.

State-Specific Data Privacy Rights

In addition to the rights listed above, some U.S. states have enacted their own consumer privacy laws that provide residents with additional protections and choices regarding their personal information. These laws may grant you specific rights depending on your state of residence. We are committed to honoring these rights in accordance with applicable law.

California, Virginia, Colorado, Connecticut, Utah, and Texas

Residents of these states may exercise the following rights under their respective data privacy laws:

  • Know what personal data we collect, use, and share
  • Access and obtain a copy of your personal data
  • Correct inaccurate personal information
  • Request deletion of your personal data
  • Opt out of the sale or sharing of your personal data
  • Limit use of sensitive personal data (where applicable)

We will not discriminate against you for exercising any of your rights under state law.

Nevada

Nevada residents may opt out of the sale of personal information under SB 220. While we do not currently sell personal information as defined by Nevada law, we will honor opt-out requests should this change. To submit a request, please use the contact information listed above.

Verification and Authorized Agents

We take your privacy seriously and verify all requests to protect against fraud. We may ask for:

  • Identification details that match information we maintain
  • Confirmation through email or phone
  • A signed declaration if requesting specific sensitive data

If you designate an authorized agent to act on your behalf, we may request a signed authorization or legal documentation to validate the request.

Other Preferences You Can Manage

  • Marketing Preferences: You can unsubscribe from marketing emails or texts using the opt-out link provided in those messages.
  • Cookie and Tracking Tools: You can manage your cookie preferences through your browser settings or by visiting our [Cookie Preferences] page.
  • Global Privacy Signals: If your browser supports Global Privacy Control (GPC), we will treat it as a valid opt-out request.

To learn more about your privacy rights or how we respond to these signals, visit our full Privacy Policy or contact our Privacy Team.

Links to Other Websites and Social Media

Our websites may include links to other websites or services that are not owned or controlled by Honor. If you click on a third-party link, please understand that their privacy practices apply—not ours. We recommend reviewing the privacy policies of any third-party sites you visit.

We may also maintain profiles or pages on social media platforms (such as Facebook, Instagram, LinkedIn, or YouTube). Any information you share with us through those platforms is also subject to their respective privacy policies, which may differ from this one. We encourage you to review the privacy settings and terms provided by those services before interacting with us on social media.

Security

We take the security of your personal information seriously and use reasonable administrative, technical, and physical safeguards to help protect it from unauthorized access, use, or disclosure.

This includes secure servers, firewalls, access controls, encryption in transit (such as TLS), and other appropriate technologies and protocols. However, no method of data transmission or storage over the internet can be guaranteed to be 100% secure.

Please be aware that any communication you send to us electronically (such as through email or contact forms) may not be fully secure. We encourage you not to include sensitive personal or financial information in unencrypted messages.

If you believe that your personal information has been compromised, or if you discover a potential security vulnerability involving our systems or services, please contact us immediately using the information provided in the "Contact Information" section of this policy.

Guidelines for Children

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete that information promptly.

If you believe that a child under 13 may have provided us with personal information, please contact us immediately using the information in the “Contact Information” section.

SMS Terms and Conditions

Consent and Use of Mobile Numbers

By providing your mobile number, you agree to receive SMS messages from Honor related to your inquiry, service updates, scheduling, billing, job opportunities, promotions, and other important communications. Message frequency may vary based on interactions and communication needs and may range from 50 to 3,000 messages daily across all users. Message and data rates may apply depending on your carrier’s pricing plan, including for international messages.

Data Collected and Use

We collect your mobile phone number and any information you provide during the opt-in or interaction process. We may also collect data related to your messages activity (e.g., delivery confirmations, responses) to tailor communications based on your preferences. This information is used solely for the SMS communications you have consented to receive.

Examples of SMS Messages

Shift Notification (Employment-Related Communication): You’ve been matched with a new client shift opportunity in your area. Please check your schedule in the Care Pro App or reply YES if you’re available. Msg & data rates may apply. Msg freq varies. Text HELP for help, STOP to opt out.

Emergency Alert (Honor Alerts Service): Public emergency near a client address. Please verify safety before proceeding. Check with your local office if needed. Msg & data rates may apply. Text HELP for help, STOP to unsubscribe (employment requires opt-in).

Pay or HR Notice (Employment Communication):Your weekly paystub is now available in the Care Pro Portal. Questions? Contact careprohr@joinhonor.com or call 415-300-1347. Msg & data rates may apply. Text HELP for help, STOP to opt out.

Use of Automated Technology

We may use automated technologies, including autodialers and messaging services to deliver messages. By opting in, you consent to the use of such technologies.

Opt-Out and Support

You may opt out at any time by replying “STOP” to any message. Upon receiving your opt-out request, we will promptly discontinue sending you text messages. To start receiving messages again, reply “START.” For help, reply “HELP” or contact us using the details at the bottom of this Privacy Policy.

Opting out of SMS messages does not automatically opt you out of other communication channels (e.g., email). Similarly, opting out of email does not affect your SMS subscriptions. If you submit a general opt-out request, we will unsubscribe you based on the contact information you provide.

Standard Messaging Disclosure

Please note that message and data rates may apply based on your carrier’s plan. These may vary depending on whether messages are domestic or international.

Privacy and Sharing

We do not sell or share your mobile number, SMS consent, or any information collected through the SMS program with third parties or affiliates for marketing purposes. SMS-related data is used exclusively for the purposes you consented to and is excluded from any targeted advertising or promotional sharing.

Contact Information

Honor Technology, Inc.
Attn: Privacy Officer
13323 California Street
Omaha, NE 68154
Toll-Free: 1.855.969.6345
Privacy Request Form: [linked on our website]

Policy Updates

This policy may change from time to time. We will post updated versions here with a new effective date. We encourage you to check back regularly to stay informed.