AI Can Power More Than Speed. In Senior Care, It Powers Trust.

We’re seeing AI rolled out everywhere—from retail to restaurants to ride-shares—all with the goal of doing things faster.

But what if faster isn’t the goal?

What if the real opportunity for AI isn’t speed, but compassion and empathy?

That’s the question we’ve been asking at Honor since 2016. While other industries use AI to move products or optimize wait times, we’ve been using it to solve a human problem: how to deliver consistent, high-quality care to older adults who want to age at home—but can’t do it alone.

And the need is growing.
By 2050, the number of adults over 80 will triple. At the same time, fewer people are entering caregiving jobs. We’re facing a massive care gap—and we won’t close it without new systems that can scale support without losing the human connection that makes care work.

Recently, a major brand made headlines for using AI to improve their in-store experience. They’ve redesigned thousands of locations and implemented scheduling tools that shave two minutes off a coffee order.

We’ve built something similar. But the outcomes are very different.

At Honor, our platform schedules and matches caregivers—what we call Care Pros—with older adults across the country. But it doesn’t just look at who’s available or nearby. It asks:

• Who already knows this client?
• Who has the right skills for their specific needs?
• How do we reduce travel while keeping care consistent?
• And how do we make sure that Care Pro can count on steady income next week?

That last question matters a lot.

Imagine you’re a caregiver. One week you’re working full-time, the next you lose half your hours because a client is hospitalized or cancels. It’s destabilizing. And for too many people, it’s the reason they leave caregiving entirely.

Our AI helps fix that. It spots gaps, finds the best available matches, and reassigns visits quickly to protect both the client and the Care Pro. When we use AI this way, we don’t just reduce friction—we reduce churn. We build continuity. We build trust.

And in elder care, compassion and empathy - ultimately - trust - is everything.

This is what often gets missed in the AI conversation. It’s not just a tool for speed. It’s a tool for better jobs and better care. It’s one of the only ways we can make caregiving work at scale.

Used thoughtfully, AI won’t replace human care. It will make it more reliable, more personal, and more accessible. That creates jobs.

Other industries are racing to improve efficiency. That matters. But in care, the real breakthrough isn’t two minutes faster—it’s one familiar face showing up, week after week, to help someone live at home with dignity.

That’s what we’re building at Honor and Home Instead.

One algorithm.
One Care Pro.
One client at a time.