The Future of Aging Care Is a Women’s Issue

We’re heading straight into a collision—and it’s one we can’t ignore.

On one side: birth rates are falling.

On the other: a “Silver Tsunami” is rising—by 2030, older adults will outnumber children for the first time in U.S. history​.

What does that mean? Fewer young people. More aging adults. And a caregiving crisis that’s already straining families, systems, and—especially—women.

We’re still asking women to “figure it out.”

To raise kids. Build careers. And care for aging parents—without meaningful support.

That’s not sustainable. And on Mother’s Day, of all days, it’s time we said it clearly: the future of aging care is a women’s issue.

The roots of Honor and Home Instead: It started with our founders’ moms

For us at Honor, this work has always been personal.

Honor’s founder & CEO, Seth Sternberg, started Honor when he realized his mom was aging and not as easily able to do the things she had always done—and felt the weight of needing to help, even from afar. He realized there wasn’t a scalable, high-quality way to ensure older adults could thrive at home while preserving their dignity and supporting their family’s peace of mind.

Likewise, Home Instead’s founders Paul and Lori Hogan faced a similar reality. They founded the global home care brand in 1994 after their experience of helping their grandmother, Eleanor, age well at home. When Honor acquired Home Instead in 2021, it brought two companies with aligned missions together to solve the crisis facing the world’s aging population.

Today, our teams continue that legacy. And we see the pressure building on a new generation of caregivers.

Women are holding up a care system that wasn’t built for them

Most caregivers—both paid and unpaid—are women. Daughters, wives, sisters. Many are juggling this work on top of childcare, jobs, and their own health needs.

They’re doing it out of love. But that doesn’t make it fair.

At Honor and Home Instead, we believe this is a structural problem, not a personal one. So we’re building solutions:

• We’re elevating caregiving as a real, respected profession.
  Care Pros deserve better pay, training, and recognition—and we’re working to deliver it.
• We’re leveraging technology to ease the load.
  Our platform helps match clients with the right caregivers and gives families more visibility and control.
• We’re advocating for aging in place—without burnout.
  90% of older adults want to stay in their homes​. We’re helping make that possible, in a way that supports families and professionals.
  
  

A call to action—for Mother’s Day and beyond

This Mother’s Day, let’s honor our mothers, grandmothers, and the women who raised us not just with flowers—but with systems that support them as they age.

Let’s make caregiving a job people are proud to do.
Let’s redesign the care economy to reflect how people actually live.
Let’s make sure the next generation doesn’t have to choose between their careers, their kids, and their aging parents.

Because caring for our mothers starts with caring for the people who care for them.