August 06, 2021

Honor acquires Home Instead

Logo for Honor, a plus sign and the Home Instead Logo
August 6, 2021

By Seth Sternberg,
CEO & co-founder of Honor

Together, we’ll transform the care experience for Caregivers and Older Adults

Honor was founded in 2014 to solve one of the world’s biggest problems—caring for our aging parents and the generations to come. The problem is one that many people have an intimate experience with, but many don’t share, even amongst close friends. I felt it acutely when I visited my mom across the country and noticed she was having trouble driving. My head and heart leapt into the future, and I realized that there was a growing need to understand and compassionately care for a hugely underserved population.

My co-founders and I set out to help the aging population, their families, and those who care for them. After nearly a decade, a team of 350+ HQ employees and thousands of caregivers—we call our Care Pros—Honor has become the most transformative innovator in the home care industry.

Our mission is to change the way we care for our parents and loved ones. Today, I’m incredibly excited to say that we’re accelerating that change.

We acquired Home Instead—the largest network of independently owned & operated franchise owners in the world—so we can change the world faster. Together, we combine high-tech with high-touch so we can deliver a better Care Pro employment experience, better care, and entirely new offerings at scale.

Two incredibly complimentary companies are coming together to create a completely connected care experience and revolutionize how we care for the growing aging population.

Thank you to everyone who has made this moment possible including my co-founders, our Honor team, Care Pros, Honor Care Network partners, clients, investors and the Home Instead team. We’re excited and ready to transform the way we care for our parents and loved ones.

Learn more about the acquisition.

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